HarperCollins’ historical fiction has a historic promotional component
Seeing the demand for a seasonal “hot” title supported throughout the company, HarperCollins started its Lead Read program with The Women in the Castle as its first official selection. Once decided upon across all Marketing and Sales members, I was tasked to design all print and digital materials—most notably a multi-piece wooden ARC box filled with faux-historical documents.
-
In 2016, HarperCollins launched the “Lead Read” program with The Women in the Castle chosen as the first major novel to be supported across all marketing and sales teams. The question was how to make it stand out.
-
I was tasked with overseeing all creative aspects of the advertising and promotional materials for The Women in the Castle, which saw us creating a one-of-a-kind ARC with multiple pieces.
-
From the coordination with a new vendor for a custom-made wooden box to discussions with paper vendors to ensure accuracy for all interior components to learning a bit of German, I designed and created an incredibly intricate product for the benefit of our Sales and Marketing teams.
-
Thanks to the success of the ARC campaign as well as the print and digital ads and social media push I oversaw, The Women in the Castle proved to be a success with an immense amount of buzz and now a film on the way.